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Publisher Index FAQ

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Publisher Index FAQ
A comprehensive FAQ about Awin's Publsher Index ranking system.
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What is the Awin Publisher Index? 

How does the Awin Publisher Index work? 

Where can I see my Awin Publisher Index rank? 

Why does Awin rank publishers? 

What factors are used to decide the rank? 

How can I improve my rank? 

Who can see my Publisher Index rank? 

What makes a good Publisher Index rank? 

Will advertisers only want to partner with the highest-ranked publishers? 

Can advertisers see the performance figures that make up the rank?  

The Awin Publisher Index is a ranking tool that measures your performance compared to other publishers in the same sector.

 

How does the Awin Publisher Index work? 

If you categorise your websites into sectors within your Awin Profile, you receive a rank for each sector where you generate sales. Your rank shows how you compare to other publishers in that sector. Factors used to calculate the rank include: 

  • Click volume 

  • Transaction volume 

  • Conversion rate 

  • Publisher type 

  • Number of advertisers promoted in a sector 

Where can I see my Awin Publisher Index rank? 

  1. Log in to your Awin account

  1. Go to Account > Overview 

  1. Click on Performance. Your rank displays 

Why does Awin rank publishers? 

The Awin Publisher Index helps advertisers gauge the performance and value you can add to their programmes. It also helps top-performing publishers appear higher in directory search results, making it easier for advertisers to find you.

 

What factors are used to decide the rank? 

The Awin Publisher Index is calculated using an algorithm that considers the following factors: 

  • Click volume 

  • Transaction volume 

  • Conversion rate 

  • Publisher type 

  • The number of advertisers promoted within a sector 

Your rank is based on data from the last three months of activity.  

Note: New publishers registered for under three months don’t have a rank yet and are marked as ‘new’.

 

How can I improve my rank? 

Improve your conversion rate and increase the number of clicks and transactions you generate for each programme in a sector. Additionally, promoting more advertiser programmes within a sector can significantly boost your score.

 

Who can see my Publisher Index rank? 

Currently, only you and the advertisers on the Awin network can see your rank.

What makes a good Publisher Index rank? 

Good performance is indicated by a high conversion rate for the advertisers you promote, scaled by the volume you drive. Cross-sector performance will also help if you diversify your portfolio.

 

Will advertisers only want to partner with the highest-ranked publishers? 

Advertisers’ preferences depend on their goals. Some may seek top performers, while others might look for strong middle-tier opportunities or niche partners specialising in particular sectors.

 

Can advertisers see the performance figures that make up the rank? 

Advertisers can only see the overall rank for a publisher’s performance in a sector. Awin does not disclose individual values such as click volume, transaction volume, and conversion rates, but advertisers can access a publisher’s performance on their own programmes. 

 
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22/07/2024, 08:16
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Sam Russo
Sam Russo
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