What are the guidelines for social media ads?

What is affiliate disclosure?
What are the policy/Guidelines on advertising disclosure for influencer and social media publishers?

What rules do I have to follow on social media?

Can I get sued for promoting on social media?
 

Following social media advertising guidelines is important because it builds audience trust and upholds ethical branding. You can take simple steps to prioritise transparency and compliance, not just to avoid legal penalties or fines, but to demonstrate your commitment to delivering genuine value.

What are the guidelines that I have to follow?

• When you joined Awin, you agreed to abide by the local laws and regulations stated in sections 9.2.4 and 9.2.5 of the Awin Publisher Terms and Conditions.
• FTC guidelines on endorsements and testimonials require all publishers to disclose any material connections with advertisers and guarantee that endorsements accurately represent genuine opinions and experiences. To learn more, read the full FTC guidelines and endorsement guidelines.
• For publishers residing in Europe, the EU Consumer protection laws mandate transparent and honest communication with followers, including clear disclosures of sponsored content and affiliations. Read more about the law on the official European Nation website.
• All social media platforms have different laws and regulations. Make sure to adhere to their specific guidelines and terms.

What can I do to make sure I’m adhering to the advertising guidelines?

• Use clear language: Avoid ambiguity when promoting advertisers and their products. This includes using simple language and being honest in your testimony without making any false or misleading claims.
• Disclose all affiliate relationships: You are obligated to use appropriate hashtags to show that your content is sponsored or affiliated such as #ad, #sponsored, and #paidad among many others. These disclosures should be prominently placed, such as at the start of captions or near affiliate links or vouchers. Awin’s disclosure tool can simplify this process for some platforms. To learn more, see Does Awin offer an ad disclosure tool?
• Regularly review ad regulations: Stay informed about new guidelines and update your disclosure practices accordingly.
• Seek legal advice if unsure: If you're uncertain about any specific guidelines or legal obligations, consult legal professionals. Upholding industry standards and ethical advertising practices in all promotions can be complex, especially since special rules may apply to different sectors like gambling, alcohol, or health-related products.