A promotional type defines how you drive traffic to advertisers, categorising your business to help advertisers find publishers that match their goals.
You can select multiple promotional types that apply to your activity, but only one subcategory can be set as your primary promotional type.
Promotional types and subcategories
Here's an overview of the available promotional types and their subcategories:
Content
This type suits website-based publishers who display banners or links to direct traffic to advertisers. Subcategories include:
- Cashback: Member-based platform or site offering cash rewards based on purchases.
- Communities & user-generated content: Forums, discussion boards, and social media groups centered on shared interests or themes.
- Comparison engine: Tools comparing product prices and features across online stores.
- Content creators & influencers: Blogs or social media profiles sharing personal opinions and promoting advertisers.
- Discount code: Websites listing redeemable coupon codes, deals, and discounts.
- Editorial: Platforms producing articles tailored to specific audiences, such as news or magazine content.
- Lead generation (content): Websites designed to capture consumer interest in products or services through content.
- Loyalty: Member-based programmes offering non-monetary rewards such as points or air miles.
- Media content: Creators of videos, music, or images that include publisher links.
- Shopping directory: Listings of products and descriptions from multiple advertisers.
- Virtual incentives: In-game rewards or other digital perks offered to users taking up advertiser offers.
Display
This type involves purchasing ad space to display advertisements for advertisers. Subcategories include:
- Ad networks: Networks buying promotional space across multiple sites to host advertiser ads.
- Contextual targeting: Ads displayed based on webpage content.
- Direct traffic: Banners, pop-ups, or other creative content shown to audiences.
- Media brokers: Buyers of website traffic for ads, including pop-unders and exit traffic.
- Mobile traffic: Display ads shown on mobile platforms like apps and games.
- Retargeting (display): Personalised ads displayed to users who have previously visited the advertiser's site.
- Social traffic: Display ads placed on social networks.
- Sub-networks: Publishers aggregating traffic from multiple smaller publishers.
Email
This type focuses on driving interest through emails or newsletters. Subcategories include:
- Lead generation (email): Email campaigns designed to generate interest in products or services.
- Newsletters: Content-rich emails distributed to owned or rented mailing lists.
- Retargeting (email): Personalised emails targeting customers who abandoned their shopping cart, referencing unpurchased items.
Search
Search promotional types focus on driving traffic from search engines to advertisers. Subcategories include:
- Comparison shopping service (CSS): Shopping ads directing users to retailer websites.
- Direct linking: Links navigating users directly from search engine results to advertisers.
- Domain parking: Registered domains displaying paid search ads without content.
- Linking via landing pages: Search results lead users to landing pages before advertisers' websites.
- Mobile search: Search ads displayed on mobile devices.
- Social search: Search campaigns on social media platforms (not for influencers).
Your promotional type is set during registration and cannot be changed later due to compliance requirements.
If your business model or website changes significantly, you may need to create a new account. For guidance, see: I have a new website. Do I need to create a new account or can I use my existing account?
If you still wish to request a change:
- Select Contact Support at the bottom of this page
- Provide the following information:
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- Your Publisher ID
- The new promotional type you want to use
- The reason for the change
The Support team will review your request and provide further assistance.
