What is mobile app (in-app) tracking?
Mobile in-app tracking allows advertisers to keep track of a user's actions in a mobile app. For publishers, this means that they will be rewarded for conversions that occur in the advertiser's mobile app.
How can I see if an advertiser has in-app tracking?
You can see if a specific advertiser has in-app tracking by navigating to the "Overview" tab on their profile description page
[1]. It is also possible to explore which advertisers offer the in-app tracking feature by going to "All Programmes" under the Advertiser tab on your Awin account and ticking the "App Tracking" box under the "Filter By" section
[2].
