What is Awin Service Partner?
Service Partners are suppliers who produce tools or technology for publishers, designed to help boost publisher conversions. This could be price comparison widgets, shopping widgets, shopping cart technologies, AI based image recognition and product recommendation, or other conversion tools.
How does Service Partner work?
Service Partners work on a commission-sharing basis, taking a percentage of the commission when their services are used. They have relationships with both Publishers and Advertisers and joined Publishers can utilise their tools across the Service Partner’s Advertiser base.

What is the acceptance criteria to become an Awin Service Partner?
Awin wants to ensure all Advertisers get the best from Service Partners and understand the importance of verifying all partners are ethical and trustworthy. As well as the typical thorough compliance checks, Awin assesses each partner individually, taking into account the solution, current performance and potential. This means customers are only presented with best-in-class Service Partners and the peace of mind that comes with a trusted and reliable solution.
How to identify Awin Service Partners?
Service Partners are Awin Publishers that you can find in the Service Partner Directory, under the Toolbox menu.

If you want to work with a specific Service Partner, you can express your interest directly by clicking on Apply to this Service Partner from their profile.

You can then discuss directly and establish specific terms of the agreement, like percent of commission shared. Based on that, the Service Partner will set up a Commission Sharing rule for your collaboration.
For more information on how does Commission Sharing work, check out our article: How does Commission Sharing work through Service Partners?