The Click References Report provides aggregated performance data based on the ClickRef values in tracking links. Use this report to compare the performance of different linking methods or placements, or tracking sources. For more information about ClickRefs and how they work, see What is click reference and what can I use this for?
Where to find the report
To view the ClickRef Report:
- Log in to the Awin platform.
- Go to Reports > Click References.
How the report works
- The report displays only the first 50 characters of each ClickRef. Longer ClickRefs are grouped together.
- Only the standard ClickRef value is included in this report. Additional parameters (for example,
clickref2) are not shown. - The 'Filter by Advertiser' option lists only the advertisers you have an active partnership with.
- The report supports up to 20,000 unique ClickRefs. If this limit is exceeded, the report is disabled for 30 days.
Column descriptions
The Click References Report includes the following data points:
- Advertiser ID: The advertiser's unique identification number.
- Advertiser: The name of the advertiser's program.
- ClickRef: The unique reference assigned to each tracking link.
- Clicks: The total number of clicks recorded for the specified ClickRef.
- Quantity: The number of transactions generated through affiliate links containing the corresponding ClickRef.
- Amount: The total sales value of transactions driven by the ClickRef.
- Commission: The total commission earned from sales driven by the ClickRef.
Report options
You can customise the report using the following options:
- Period: Select a predefined date range, such as 'Quarter to Date' or 'Last Year'.
- From/To: Set a custom date range.
- Filter by ClickRef: Narrow the report to a specific ClickRef. Partial searches aren't suported.
- Filter by Advertiser: Focus on a specific advertiser you are partnered with.
- Region: If you partner with advertisers in multiple regions, you can view performance by region in the relevant currency (e.g. USD for the United States).
For an overview of other reports available in the platform, see Where do I find reports?
