How long do advertiser programme approvals take?

How long does it take for an advertiser to approve me onto a programme?

What are common reasons for delayed approvals?

How long do advertiser programme approvals take?

What does pending advertiser approval mean?

How long does it take for an advertiser to review my application?

What does it mean when my advertiser application is pending?

How long does an advertiser application usually stay pending?

Why is my application to an advertiser still under review?

Can I speed up the approval of my advertiser application?

What should I do if my application has been pending for a long time?

Can I contact the advertiser directly about my pending application?

Does a pending status mean my application will be approved?

Can an advertiser see my website or traffic while my application is pending?

What happens if my advertiser never responds to my application?

Approval times for advertiser programmes can vary. Some advertisers approve within a few hours, while others may take several weeks. Delays can occur for reasons, such as batch approvals on a specific day or the programme having a high application volume.

What can I do to speed up the application approval process?

Contact the advertiser directly. This is the most effective way to request an update on your application.

To contact an advertiser, log into the Awin platform and go to Advertisers > My Programs > Pending. Select the advertiser and click Send e-mail from the left panel.

For a more detailed guidance, see How can I contact an advertiser?

Does a long pending status mean there’s an issue with my application?

No. Your profile and application do not prevent an advertiser from responding. Pending status is solely based on the advertiser’s approval process.

To learn how to apply correctly, see How do I join an advertiser programme?

Can I cancel my application?

No. It is not possible to withdraw your applications. You will need to wait for the advertiser to either approve or reject the request.

If you no longer wish to work with them after approval, you can withdraw from the programme at that point.