When you apply to join an advertiser program, the advertiser reviews your application and decides whether to approve or reject it.
Approval times vary by advertiser. Some advertisers approve applications within a few hours, while others may take several weeks.
Delays can happen for a number of reasons, including:
- The advertiser processes applications in batches on a specific day.
- The program has a high volume of applications.
- The advertiser’s internal approval process takes longer.
Important: A Pending status does not indicate that there is an issue with your application. The status simply means the advertiser has not yet made a decision.
What to do while your application is pending
If you want an update on your application, contact the advertiser directly. This is the most effective way to find out when they expect to review it.
To contact an advertiser:
- Log in to the Awin platform.
- Go to Advertisers > My Programs > Pending.
- Select the advertiser.
- Click Send e-mail in the left-hand panel.
For detailed instructions, see How can I contact an advertiser?
Get started with automatically approved programs
You do not need to wait for every application to be approved before you start promoting advertisers.
Some advertisers use automatic approval, which means you can join their programs immediately after applying. You can find these programs in Link Builder under Not Joined.
For more information, read Can I be automatically approved to programs?
Can I cancel a pending application?
No. It is not possible to withdraw an application while it is pending. You must wait for the advertiser to approve or reject it.
If your application is approved and you no longer want to work with the advertiser, you can withdraw from the program at that point.
Note: Partner Success cannot influence an advertiser’s approval decision or speed up the advertiser’s internal approval process.
