Optimising Your Publisher Profile

Your publisher profile introduces your business to potential partners and helps them decide if they want to partner with you.  

A well-crafted profile can significantly increase your chances of being discovered by the right advertisers, helping you build profitable and lasting partnerships. 

What to include in your profile 

When setting up or updating your profile, focus on providing clear and relevant information in the ‘Description’ section. Advertisers are looking for specific details that will help them determine if your platform is the right fit for their campaigns.

Here are the top 5 details you should include: 

1. Website overview: Provide a brief but thorough description of your website. Highlight your core content, the type of audience you attract, and your unique selling points.
   

2. Audience details: Describe your audience demographics. Include information such as age, gender, location, and interests. The more precise you are, the easier it is for advertisers to see if your audience matches their target market.
   

3. Promotional methods: Clearly list the promotional methods you use. Whether it's content marketing, email campaigns, social media, or other techniques, advertisers need to know how you plan to promote their products or services.
   

4. Sector focus: Identify the sectors you specialise in. If you regularly publish content related to certain industries, make that clear. Advertisers often look for partners who have a proven track record in specific sectors.
   

5. Performance metrics: Share relevant performance data if available. Metrics like traffic volume, engagement rates, or conversion rates can help advertisers gauge the potential effectiveness of partnering with you. 

For more information on completing your profile, see How do I complete my profile? 

How to stand out to advertisers 

To increase your chances of being discovered by advertisers, ensure your profile is both accurate and compelling. Here’s how:

• Keep it current: Regularly update your profile with the latest information about your audience, promotional methods, and performance. An up-to-date profile reflects your ongoing relevance, so ensure you include current links to your top-performing platforms and spaces.
  

• Showcase your strengths: Emphasize your key strengths, such as a strong regional presence or expertise in specific sectors. Highlighting these areas helps advertisers quickly see why you’re a good fit.
  

• Be honest and clear: Transparency builds trust. Provide accurate data about your audience and performance to avoid potential misunderstandings and to foster strong partnerships.
  

• Optimise with keywords: Use relevant keywords that advertisers might search for. This improves your visibility and helps you get discovered by the right partners. 

• Curate your image: Add a visual element to your profile by uploading an eye-catching, professional profile picture or logo. To learn more about the specifications of an effective profile image, see How do I upload my logo/picture?