What is Awin Gold Standard for Advertisers?
The Awin Gold Standard has been developed to identify advertisers that run a best-in-class affiliate programme based on a defined set of criteria. Advertisers need to adhere to these criteria in order to become accredited. The criteria include:
- Accelerated Payments. The Advertiser programme must offer Accelerated Payments and be on Awin's Green Payment Status. This means that approved commissions will be paid to publishers directly with their next payment. See related article: What does the Traffic Light in the Advertiser Payment Status mean?
- Optimal Tracking. The advertiser must use Awin’s optimum tracking solution to protect against browser privacy restrictions. See related article: What tracking solutions does Awin offer to accurately track sales?
- Transaction Validation. The Advertiser must validate all transactions within their contracted validation period. The validation period is typically 28 days, but this depends on the programme. For example, Travel and Finance sector programmes may have extended validation periods. See related article: How long does it take for an advertiser to approve a transaction?
- Fair Commission Structure. The advertiser must award commissions for all legitimate, confirmed transactions. This means there should be no zero value commission groups, products, or customer categories.
- Transparent De-duplication. The advertiser’s de-duping policy must adhere to the Awin best practice guidelines and they must publish the details on their profile for full transparency.
How do I see which advertisers are on the Gold Standard?
Publishers can easily find Gold Standard Advertisers to work with by looking for the golden badges shown in the Advertiser Directory and on Advertiser profiles.
What are the benefits to work with Gold Standard Advertisers?
All of the Gold Standard criteria are designed to provide the best possible experience for Publishers, which usually leads to improved performance and a promising partnership.
With a fair de-duplication policy and the optimal tracking set-up, Publishers can be confident that referred sales will be tracked successfully. With no zero-commission rates allowed, approved sales will always earn commissions for the Publisher and be paid out the shortest possible time frame thanks to Accelerated Payments.
