What does the Traffic Light in the Advertiser Payment Status mean?

Awin uses a traffic light system to represent advertisers' payment status, giving you a quick and easy way to assess their financial standing.

To view an advertiser’s payment status as a traffic light symbol, log in to the Awin platform and follow these steps:

1. Go to Advertisers
2. Under ‘Payment Status’ a coloured circle represents the advertiser’s payment status
3. For a brief description of the advertiser’s payment status, hover over the traffic light symbol

To filter advertisers by payment status:

1. Go to Advertisers > Join Programmes
2. In the left column under ‘Payment Status’, select the traffic light colour(s) you want to filter by

Traffic light meanings

The traffic light system works as follows:

Green

• The advertiser is within their credit limit.
• Approved commissions are paid to publishers in their next payment.
• Green status advertisers offer accelerated payments.

For more information on Awin’s top performing advertisers, see What is Awin Gold Standard for Advertisers?

Amber

• The advertiser has exceeded their payment or credit limit.
• Commissions are paid to publishers only after the advertiser has paid Awin.
• Amber advertisers are also given an ‘Exposure Level’ rating to alert you of potential payment delays.

Types of Exposure Levels

There are 4 Exposure Levels, each offering further insight into the payment practices of Amber-rated advertisers:

• Exposure Level 1: Low-risk advertisers who pay through Direct Debit but have exceeded their credit insurance limits.
• Exposure Level 2: Medium-risk advertisers who have exceeded their credit insurance limits.
• Exposure Level 3: Medium-risk advertisers within their credit insurance limit but with overdue invoices.
• Exposure Level 4: High-risk advertisers who have exceeded their credit insurance limit and have overdue invoices.

Exposure Levels are assigned based on the following factors:

• Payment type: Advertisers paying through Direct Debit are more likely to pay on time.
• Existing invoices: Overdue invoices indicate a higher risk of payment delays.
• Credit limits: Advertisers within their credit insurance limits present a lower risk of payment delays.

Red

• Used in cases of bankruptcy or excessive credit levels.
• Awin pays publishers only when all outstanding invoices have been settled.

For issues with late payments, see Why haven't I received my payment: Troubleshooting Payment Delays

Advantages of the traffic light system

The traffic light system provides the following benefits:

• A quick overview of advertisers' financial status with Awin.
• Simple indications of risk to help you choose partners wisely.
• Immediate insight into advertisers' payment history.

Monitoring advertiser payments

The Transaction Report provides a complete transaction overview, and you can filter data to generate insights into advertisers with unpaid commissions. To learn more about using the Transaction Report, see Publisher Transaction Report.

For more information on advertiser performance, see Advertiser Performance Report.