You can use the Awin platform to access files containing detailed product information directly from your advertiser partners.
Product data feeds explained
Product data feeds are filesthat contain comprehensive lists of advertisers' products, along with key details about each one. Product data feeds typically include the following information:
- Product name and description
- Price information, including discounts and shipping costs
- Images
- Awin deep links directing users to product pages
- Additional attributes, depending on the advertiser's industry (e.g. size and colour options for fashion or package details for telecoms)
How product data feeds work
Product data feeds provide direct access to detailed product information in a structured format. Advertisers update these feeds regularly, ensuring that you always have accurate and up-to-date product details to display. You can access product data feeds easily through the Awin platform, where you can also configure them to meet your needs. For more details, see How to access a product data feed.
Benefits of product data feeds
By using product data feeds, you can do the following:
- Quickly access an advertiser's full product catalogue.
- Display product links and details without manually creating deep links.
- Provide your users with accurate and timely product information.
Product data feed usage
Product feeds are particularly valuable for:
- Comparison sites supplying price and feature comparisons across products.
- Shopping portals showcasing a variety of products in one place.
- Review and rating sites linking to detailed product pages.
- Daily deal platforms promoting time-sensitive offers.
Enhanced product datafeeds
Awin's retail advertisers have the option to enhance their data feeds by displaying them in the Google Shopping format, the industry-standard for retail data feeds.
Enhanced product data feeds offer the following benefits:
- A standardised and user-friendly structure for simple integration.
- Reliable, consistent product information.
- Quick access to detailed, up-to-date product data.
Product data feeds save time, improve accuracy, and enhance the user experience, making them an essential tool for publishers looking to showcase advertiser products effectively.
For troubleshooting tips and answers to common questions about data feeds, see Product Data Feed FAQ.
