This article explains the different affiliate marketing methods you can use to promote advertisers' products or services on the Awin network.
Available Promotional Methods
1. Text Links
Text links are hyperlinked words or phrases that track visitor clicks and subsequent actions like purchases. They're commonly used by bloggers, content creators, and review sites.
To create a text link, simply take any product URL from an advertiser's website and convert it to your affiliate link.
For step-by-step instructions, see How can I create an affiliate link?
2. Deep Links
Deep links direct users to specific pages on an advertiser's website (product pages, category pages) rather than the just their homepage. This improves user experience and can increase conversion rates.
You can create deep links in two ways:
- Using the Link Builder tool
- Creating links manually with the proper structure
Learn more about creating deep links in How can I use Link Builder to create deep links?
3. Product Feed
A product feed provides a complete catalogue of an advertiser's products with details like prices and descriptions. Each product in the feed includes an affiliate tracking link you can use.
Product feeds work well for shopping comparison sites and product directories.
Learn more:
4. Banner Ads
Banner ads are ready-made promotional images from advertisers that you can place on your website.
For best results:
- Place banners in highly visible areas of your website.
- Choose banners relevant to your content.
- Consider using them alongside other promotional methods.
To learn more, see How do I get banner ads?
5. Vouchers/Coupons
Vouchers and coupons are special discount codes that encourage your visitors to make purchases. They can be an effective way to boost conversion rates.
Learn how to find available offers in Where can I find an advertiser's offers or vouchers?
6. MyAwin Browser Extension
The MyAwin Chrome extension lets you create tracking links while browsing advertiser websites.
Key benefits:
- Join programmes directly from advertiser’s websites.
- Create tracking links instantly, including product-specific links.
- Switch between multiple publisher accounts.
- Access new advertiser offers.
- Track up to six click references for deeper performance insights.
Download the extension from the Chrome Web Store and for more details, see What is the MyAwin browser extension?
7. Social Media Promotion
You can promote affiliate links across various social platforms. For platform-specific guidance, see How do I promote affiliate links on social media?
The Awin app is a mobile-friendly version of the Awin platform that’s ideal for social media affiliate marketing. To learn more, see The Awin app.
8. API Integration
For advanced users, Awin offers a Publisher API that allows programmatic access to account information, program details, transaction data, and more.
The API is limited to 20 calls per minute per user and requires authentication.
For technical details and authentication information, see How do I generate my Publisher API access token? or visit Awin's Developer Centre.
Compliance Note
Ensure you follow advertising laws and platform-specific guidelines when promoting affiliate links. For more information, see Publisher Terms update.
