When considering potential partnerships, it can be rewarding to dedicate some time to researching your options. Awin collaborates with over 1,000 advertisers, offering you a huge range of choices. While there’s no limit to how many programmes you can join, prioritising quality over quantity is a great place to start.
Here are 5 tips to help you find the right advertisers and products for you and your audience:
1. Understand your users
Start by aligning your products with the preferences, interests, and needs of your target audience. Identify their specific needs and actively search for advertisers who meet those requirements. To understand your audience better, analyse demographic details like age group, location, and gender. Pay close attention to the subjects they discuss and the questions they ask to identify trends within this data to discern audience preferences more effectively. You can then create a list based on these insights. Tailoring your promotions to meet these criteria can ensure higher audience engagement and satisfaction.
2. Find your niche expertise
Utilising niche expertise is a powerful strategy. Focusing on advertisers and products within your specific niche or industry can position you as an expert. This approach builds credibility, trust and resonates with consumers.
3. Learn from past performance analytics
Analyse performance data from past promotions to identify high-performing advertisers and products. By understanding what works best in terms of clicks, conversions, and earnings, you can see which similar advertisers or products you can promote next. To learn how you can find this data, read Where do I find reports?
4. Consider the advertiser’s reputation
Partnering with reputable advertisers is far more important in your affiliate marketing success than working with name-brand advertisers. Opt for those with positive track records, including high approval rates, timely payments, and fair commission structures. You can find this information in the Advertiser Search Directory or by navigating to the Advertisers tab in your Awin account, choosing My Programmes, and then All Advertisers. Click on an advertiser's profile to view program details, terms, and a brief overview of their business and brand.
This will also ensure a smoother experience and minimise potential challenges. To learn how Awin ranks advertisers, see What does the Traffic Light in the Advertiser Payment Status mean?
5. Ask your audience
Engaging your audience in the decision-making process can be a powerful way to enhance loyalty. You can use surveys or social media interactions to gather insights into the types of products or advertisers they would be interested in. This process fosters a sense of community and strengthens your relationship with your followers.
Selecting advertisers and products involves a mix of audience insight, data analysis, and strategic decision-making. Tailor your strategy to your audience for more impactful affiliate campaigns, better advertiser partnerships, and greater success. For a step-by-step guide on how to join an advertiser program read our comprehensive article: How do I join an advertiser programme?
