What is Voucher Attribution?

What is Voucher Attribution?

Why should I use Voucher Attribution instead of affiliate links?

Who is Voucher Attribution best suited for?

How do I request a Voucher Attribution code?

How does tracking work without an affiliate link?

Where can I see the sales tracked with Voucher Attribution?

Can I use Voucher Attribution if an advertiser doesn’t offer it by default?

Where can I find other types of voucher codes?

Voucher Attribution awards you commissions when customers use unique voucher codes assigned to you by advertisers. When a customer enters your unique code, you receive credit for the sale even if they didn’t click an affiliate link or accept cookies.

Voucher Attribution benefits

• Promote affiliate offers on platforms where links don’t always work well or aren’t viable (e.g. Instagram Stories, podcasts or YouTube videos).
• Avoid losing commission from referred sales due to cookie-blocking or tracking being overwritten by other channels.
• Simplify your promotion efforts – just share your code.
• Improve your conversion rate by offering exclusive discounts to your audience.

Who should use Voucher Attribution

Voucher Attribution is ideal for:

• Influencers and content creators on platforms with limited linking options.
• Bloggers and editorial publishers positioned early in the purchase journey.
• Community moderators or forum contributors where shareable codes work better than links.

How to get started

1. Contact an advertiser and ask them to assign you a Voucher Attribution code. To learn how, see How can I contact an advertiser?
2. Share your unique code in content such as posts, stories, videos, or community forums. Make sure your audience understands the benefit e.g. ‘Use code RUS10 for 10% off’.
3. Any sales that use your voucher code are tracked and attributed to you in your reports, even without a tracking link. To learn more, see Publisher Transaction Report

Note: Not all advertisers have Voucher Attribution enabled, so you may need to explain why you’re requesting it, especially if you're using non-clickable channels like social media or printed materials.

For more information on other types of voucher codes, see Where can I find an advertiser's offers or vouchers?