Awin's Bounceless Tracking plugin, a privacy-forward feature of the Publisher MasterTag, routes visitors directly from your affiliate link to the advertiser's page without any intermediary steps. By bypassing ad networks and tracking domains, Bounceless Tracking provides a smoother user experience and more accurate tracking and attribution data.
Further benefits include:
- Up to 1.1 seconds quicker page load times
- Automatic browser restriction workarounds for more tracked conversions
- Advertisers receive better traffic source analytics
- No additional consent considerations
- Compatible with links created using Awin's Convert-a-Link tool
- Reduced privacy footprint
How to activate Bounceless Tracking
To activate Bounceless Tracking, you must first install the Publisher MasterTag.
For instructions on installing the Publisher MasterTag, see How do I install the Publisher MasterTag?
If your website is hosted by one of the following platforms, refer to the specific guide:
Using Bounceless Tracking
Once you have installed the Publisher MasterTag, continue generating affiliate links on the Awin platform as usual.
The MasterTag deploys Bounceless Tracking dynamically at the time of click, processing factors like browser compatibility and advertiser requirements.
To learn more about creating links, see How can I automate affiliate links creation?
