Title	What is the Publisher MasterTag?

Summary	This article explains the Publisher MasterTag, a JavaScript tool by Awin that connects publishers to advanced tracking and conversion-enhancing technologies to boost affiliate earnings.

URL Name	what-is-publisher-mastertag

Question

What is the Publisher MasterTag and how does it work?

What plugins are available with the Publisher MasterTag?

Answer

What is the Publisher MasterTag?

The Publisher MasterTag is Awin's JavaScript tool that connects you to powerful tracking and conversion-boosting technologies. It also automatically adds the referral URL to Awin tracking links to ensure tracking accuracy.

These technologies are designed to help you earn more commissions.

Publisher MasterTag plugins

Tracking Optimisation (Bounceless Tracking): Enhances your affiliate links for accurate sale tracking and faster page load times. To learn more, see What is the Tracking Optimisation (Bounceless Tracking) plugin?
Convert-a-Link: Automatically converts regular links on your site into trackable affiliate links. To learn more, see What is Convert-a-Link?
adMission: Helps you comply with ad disclosure regulations by clearly labeling sponsored content. To learn more, see Does Awin offer an ad disclosure tool?

Getting started

To use these technologies, you must first install the Publisher MasterTag on your website. For step-by-step instructions, see How do I install the Publisher MasterTag?

Permissions transparency

You can review the specific data permissions required for each technology directly in the Awin platform. For more details, seePublisher MasterTag Permissions.

Assigned To

Validation Status	Validated

Publication Status	Published

Is Primary Language

Language	English

First Published Date	19/06/2020, 10:53

Last Published Date	23/03/2026, 14:25

Article Total View Count	68,180

Article Created Date	16/06/2020, 20:30

Primary Version What is the Publisher MasterTag?

Created By	Astha Choudhary

Last Modified By	Ashley Hyun