Title	What is the Publisher MasterTag?

Summary	This article explains the Publisher MasterTag, a JavaScript tool by Awin that connects publishers to advanced tracking and conversion-enhancing technologies to boost affiliate earnings.

URL Name	what-is-publisher-mastertag

Question

What is the Publisher MasterTag and how does it work?

What plugins are available with the Publisher MasterTag?

Answer

What is the Publisher MasterTag?

The Publisher MasterTag is Awin's JavaScript tool connecting all publishers to powerful tracking and conversion-boosting technologies.

These free technologies are all designed to help you earn more commissions.

Publisher MasterTag plugins

Tracking Optimisation (Bounceless Tracking): Enhances your affiliate links for accurate sale tracking and faster page load times. To learn more, see What is the Tracking Optimisation (Bounceless Tracking) plugin?
Convert-a-Link: Automatically converts regular links on your site into trackable affiliate links. To learn more, see What is Convert-a-Link?
adMission: Helps you comply with ad disclosure regulations by clearly labeling sponsored content. To learn more, see Does Awin offer an ad disclosure tool?

Getting started

To activate any of these technologies, you must first install the Publisher MasterTag on your website by following this guide: How do I install the Publisher MasterTag?

Permissions transparency

You can view the specific data permissions for each technology in the Awin UI. For a full breakdown, see Publisher MasterTag Permissions.

Assigned To

Validation Status	Validated

Publication Status	Published

Is Primary Language

Language	English

First Published Date	19/06/2020, 10:53

Last Published Date	19/11/2024, 09:23

Article Total View Count	65,068

Article Created Date	16/06/2020, 20:30

Primary Version What is the Publisher MasterTag?

Created By	Astha Choudhary

Last Modified By	Marc Garcia Lluch