This article introduces Awin's core features and platform benefits. As a newly upgraded publisher, you can use this guide as your starting point for navigating the next phase of your affiliate marketing journey.
Platform terminology changes
Understanding the key terminology differences between ShareASale and Awin helps you navigate the platform efficiently:
| ShareASale Term | Awin Term |
|---|
| Merchants | Advertisers |
| Banners | Creative |
| Deals and Coupons | Offers |
Finding and joining advertiser programs
From your Dashboard, you can explore the Advertisers section of the Awin platform and filter results by category, region, and commission rate. After finding a suitable advertiser, simply review their program details and submit your application.
For more detailed instructions, see How do I join an advertiser program?
Creating affiliate links
Awin offers several powerful tools for generating affiliate links:
Link Builder
Our primary tool for creating deep links to specific product pages. Use Link Builder to generate tracked links for any advertiser page. For detailed instruction on using Link Builder, see How can I use Link Builder to create deep links?
MyAwin Browser Extension
Create and manage affiliate links directly from your Chrome browser while navigating advertiser websites. To learn more, see What is the MyAwin browser extension?
Convert-a-Link
Automatically convert existing links into affiliate tracking links using a simple JavaScript integration powered by the Publisher MasterTag. To find out more, see What is the MyAwin browser extension?
Awin for Publishers App
Create and share tracking links on the go with the Awin app. For more information, see The Awin app.
For detailed instructions on using these tools, see How can I create an affiliate link?
Tracking parameters
Tracking parameter names differ slightly on Awin:
| ShareASale Parameter | Awin Parameter |
|---|
urllink | ued |
afftrack | clickref2 |
Note: afftrack values in your SAS links appear as clickref2 in Awin reports.
To learn more, see What does an affiliate link look like?
Accessing promotional materials
Find promotional assets in the Creative section of advertiser profiles. You can filter materials by:
For more details, see What kinds of promotional methods are available?
Managing offers
Go to Toolbox > My Offers to search for promotions. You can filter your search by:
- Offer type
- Status
- Advertiser
- Category
- Region
To learn more, see Where can I find an advertiser's offers or vouchers?
Understanding the payment system
With Awin you can decide whether you want to be paid once or twice monthly, and you can track your earnings and payment status through your Awin platform dashboard, and with the Awin app. To learn more, see When will I receive payment?
Awin uses a validation period system for commission processing, which differs from ShareASale's locking date structure. Awin’s payment system has other notable differences to ShareASale’s, so ensure you review the processes thoroughly. To learn more, see How long does it take for an advertiser to approve a transaction?
For more detailed guidance regarding Awin’s payment process, see Understanding Transaction Status and Payment Process.
To learn more about your upgrade, see Post-upgrade FAQ: ShareASale to Awin.