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Essential Awin tools and features for upgraded ShareASale publishers

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Essential Awin tools and features for upgraded ShareASale publishers
This article introduces key Awin tools and platform features to help newly upgraded ShareASale publishers get started. It explains terminology differences, how to join advertiser programmes, generate affiliate links, access creatives and offers, and understand tracking parameters and payment processes.
Essential-Awin-Tools-and-Features-for-Upgraded-ShareASale-Publishers
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What are the terminology differences between ShareASale (SAS) and Awin?

How do I find and join advertiser programs on Awin?

What tools can I use to create affiliate links on Awin?

How do I use Awin after upgrading from ShareASale?

How does the Awin Link Builder work?

What is the MyAwin browser extension?

What is Convert-a-Link and how do I use it?

Can I create affiliate links on mobile?

How do Awin’s tracking parameters compare to ShareASale’s?

How does Awin's tracking differ from ShareASale?

Where do I find promotional materials from advertisers?

How do I manage and filter offers on Awin?

How does the Awin payment system work?

When will I receive payments?

How long does it take for advertisers to approve transactions?

Where can I find more details about the post-upgrade experience from ShareASale to Awin?

This article introduces Awin's core features and platform benefits. As a newly upgraded publisher, you can use this guide as your starting point for navigating the next phase of your affiliate marketing journey.

Platform terminology changes

Understanding the key terminology differences between ShareASale and Awin helps you navigate the platform efficiently:

ShareASale TermAwin Term
MerchantsAdvertisers
BannersCreative
Deals and CouponsOffers

Finding and joining advertiser programs

From your Dashboard, you can explore the Advertisers section of the Awin platform and filter results by category, region, and commission rate. After finding a suitable advertiser, simply review their program details and submit your application.

For more detailed instructions, see How do I join an advertiser program?

Creating affiliate links

Awin offers several powerful tools for generating affiliate links:

Link Builder

Our primary tool for creating deep links to specific product pages. Use Link Builder to generate tracked links for any advertiser page. For detailed instruction on using Link Builder, see How can I use Link Builder to create deep links?

MyAwin Browser Extension

Create and manage affiliate links directly from your Chrome browser while navigating advertiser websites. To learn more, see What is the MyAwin browser extension?

Convert-a-Link

Automatically convert existing links into affiliate tracking links using a simple JavaScript integration powered by the Publisher MasterTag. To find out more, see What is the MyAwin browser extension?

Awin for Publishers App

Create and share tracking links on the go with the Awin app. For more information, see The Awin app.

For detailed instructions on using these tools, see How can I create an affiliate link?

Tracking parameters

Tracking parameter names differ slightly on Awin:

ShareASale ParameterAwin Parameter
urllinkued
afftrackclickref2

Note: afftrack values in your SAS links appear as clickref2 in Awin reports.

To learn more, see What does an affiliate link look like?

Accessing promotional materials

Find promotional assets in the Creative section of advertiser profiles. You can filter materials by:

  • Size
  • Type
  • Campaign

For more details, see What kinds of promotional methods are available?

Managing offers

Go to Toolbox > My Offers to search for promotions. You can filter your search by:

  • Offer type
  • Status
  • Advertiser
  • Category
  • Region

To learn more, see Where can I find an advertiser's offers or vouchers?

Understanding the payment system

With Awin you can decide whether you want to be paid once or twice monthly, and you can track your earnings and payment status through your Awin platform dashboard, and with the Awin app. To learn more, see When will I receive payment?

Awin uses a validation period system for commission processing, which differs from ShareASale's locking date structure. Awin’s payment system has other notable differences to ShareASale’s, so ensure you review the processes thoroughly. To learn more, see How long does it take for an advertiser to approve a transaction?

For more detailed guidance regarding Awin’s payment process, see Understanding Transaction Status and Payment Process.

To learn more about your upgrade, see Post-upgrade FAQ: ShareASale to Awin.

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07/04/2025, 08:23
13/04/2026, 13:08
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07/04/2025, 08:17
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Sam Russo
Martyna Juchczyńska

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