To make sure your affiliate sales are tracked accurately, complete the following actions:
Partnership status: Ensure you've been accepted onto an active advertiser program. Confirm your approval status by completing the following steps:
- Log in to the Awin UI and go to Advertisers > My Programs.
- Confirm that the program is listed under 'Joined'.
Note: The advertiser's website must be live and fully functional to enable effective tracking.
Awin links: Ensure your affiliate links and ads are correctly formatted by creating them within the Awin platform. For guidance on how Awin affiliate links should look, see What does an affiliate link look like? and to learn more about using Awin’s tools to create affiliate links, see How can I create an affiliate link?
Test Transaction: To ensure your links are correctly formatted and will track sales accurately, create a test transaction using this article for guidance: How do I perform a test transaction?
Tracking Optimisation: The following factors affect cookie settings, which impacts tracking:
- Ad blockers
- Incognito and private browsing
- Privacy-focused browsers like Brave and Tor
Activating Awin's Tracking Optimisation plugin can help to minimize these issues. To learn more, see What is the Tracking Optimisation (Bounceless Tracking) plugin?
Cookie Consent: For sales to be tracked accurately, users must accept cookie consent on both your and the advertiser's websites. Make sure your tracking practices comply with regional cookie consent laws. To learn more, see Cookie Consent - Publisher FAQs.
App user best-practice: To ensure accurate tracking of conversions made via apps, it's important to verify whether advertisers have in-app tracking set up. Without app tracking in place, Awin can't attribute conversions when advertisers redirect traffic to an app. Confirm that the advertiser has activated in-app tracking, and when feasible, consider directing users to a browser to guarantee seamless tracking. To learn more about mobile app tracking, see Which advertisers have mobile app tracking?
If you encounter tracking issues despite following these steps, see How can I report a missing sale?
