Conversion rate is a key metric that shows the percentage of visitors who took desired actions like making purchases or clicking on affiliate links compared to total traffic. A higher conversion rate means you're effectively turning visitors into customers, potentially allowing you to earn higher commissions from your advertiser programmes.
How do I measure my conversion rate?
To measure your conversion rate, consider methods like analysing conversions per user session or comparing unique conversions to unique users. Another common approach is to divide the total conversions by total visitors to calculate a percentage.
Note: Awin publishers have access to the conversion rate and earnings per click for each advertiser by clicking on their overview page on the UI. This data allows you to view the average conversion rate per programme and evaluate your performance compared to other publishers.
To optimise your conversions, consider the following:
- Simplify user experience: Create a clear website layout for easy navigation. Using a good mix of text and images can keep the pages clean, which can boost the loading speed and encourage conversions.
- Link directly to the products: When directing users, deep link them to the product pages and not the homepage for quicker access and increased likelihood of purchase. To learn how you can deep link products, read What is deep linking and why should I use this?
- Experiment with different methods: Campaign with different promotional methods such as banners, product links, or vouchers to see which ones are most effective for you. You can even collaborate with advertisers to provide exclusive deals for your audience. Sharing discount codes often further encourages usersto make a purchase, as it gives themjustifiable reasons to do so. To learn how to gain access to exclusive offers, read What is Voucher Attribution?
- Have a clear Call-to-Action: Make sure that your call-to-action is clear and visible at the top of your webpage. Placing CTAs throughout your content can also capture users at different stages of reading. Make sure that these are prominently highlighted on your website to create a sense of urgency to drive immediate action among your audience.
- Try split-testing: A/B testing compares two versions of content to see which performs better. Test different elements like email content, calls to action, and send frequency to focus on different variables for effective testing. For a comparison of sales driven by different promotional methods, you can use Click Ref codes. For more information on how to analyse your campaign performances, read How can I analyse the performance of certain campaign?
- Monitor your performance: Analyse your reports to better understand user behavior and optimise your strategies. Awin provides real-time reporting and a wide range of reports for data-driven decisions. To learn more, read Where do I find reports?
Awin provides valuable tools to maximise your conversion optimisation efforts. These tools allow you to customise links, join popular affiliate programmes, and closely monitor performance to simplify your affiliate process.
